The 4th ECC conference of ECREA, the European Communication Research Association, was located in Instanbul. It provided a perfect platform to meet and discuss profound transformations that are taking place globally in modern societies. While social media was the particular focus at this years conference, contemporary topics were encouraged, regarding the old and the new within the European communicative sphere. Graduate Members Benny Liebold and Daniel Pietschmann visited Istanbul and engaged in discussions about new theoretical research and empirical studies presented at the conference. Each thematic section and temporary working group of ECREA hosted parallel panels at the main conference, including Audience and Reception Studies, Digital Culture and Communication, Interpersonal Communication and Social Interaction. Both Crossworld colleagues are active members of the TWG Digital Games Research which hosted a preconference prior to the ECC. After one week of networking, fruitful discussions and interesting talks with the European Communication Research Community, both graduates returned with new ideas, contacts and concepts for research cooperations within the field of media psychology and virtual worlds.